National Knowledge Manufacturing Industry Conference 2026 on 3/27] Panel Session: "Top Management's Determination to 'Branding' Will Accelerate Growth" will be held.

(Headquarters: Shinjuku-ku, Tokyo; Group CEO: Yukihiro Maru) will hold the National Knowledge Manufacturing Conference 2026 on Friday, March 27, 2026. The panel session will be entitled "Top Management's Determination to 'Branding' Accelerates Growth - How to Achieve Behavioral Change in Employees and Organizational Transformation" (session partner: Envision Co., Ltd.).

To shift the company toward the future, it is necessary to promote behavioral change among employees and transform the organization. The first step in this process is for the top management to personally envision a vision. This will create "comrades" both inside and outside the company, and the company's "character" (=brand) will be reconstructed and realized as a new business. In this session, we will discuss "Branding for a New Era" from the two perspectives of a top executive who has led organizational transformation as a leader, and an expert who has been involved in numerous corporate branding projects as an external partner.

speaker

Isao Fujimaki, COO and CBO, Envision Inc.
After completing graduate school, he built a career as a planner at a major Japanese advertising agency. Later, as Director of Strategy at Interbrand Japan, the world's largest brand consulting firm, he led large-scale projects in a wide variety of industries and domains, including global. After managing branding for Rakuten Group and branding and marketing organizations at KPMG Consulting, he joined Envision in 2024. He is committed to changing society for the better through the creation of Japanese brands that accelerate social change, creative development that solves social issues, and the democratization of branding.

Mr. Shojiro Kobashi, President and Representative Director, KOBASHI HOLDINGS Co.
Born in Okayama, Japan in 1982, Mr. Kikuchi has been a manufacturer of agricultural machinery since its establishment in 1910. 2017 saw the reorganization of the KOBASHI Group to establish KOBASHI HOLDINGS Corporation, where he was appointed President and Representative Director. Under the philosophy of "Cultivating the Earth," he applies the knowledge and technology he has cultivated over the past 100 years to solve global issues. In 2020, he also established KOBASHI ROBOTICS Corporation and launched "Manufacturing Booster," which provides comprehensive support for start-up manufacturing. The company aims to implement technologies that solve global issues into society as early as possible.

Mr. Akiyoshi Hiraoka, Advisor, BIPROGY Corporation
In 1980, he graduated from the School of Science and Engineering at Waseda University. In April 2016, he became President and Representative Director, advocating the new concepts of "business ecosystem" and "digital commons" and leading the renewal of the corporate brand, including the change of the trade name from Nihon Unisys to BIPROGY. In March 2024, he retired as President and CEO, and in June of the same year, he was appointed Advisor to the Board of Directors, and since July 2025, he has been a Director of Libanesnomes Inc.

Masayuki Kuramoto, Director, Leave a Nest NORMS, Inc. (Moderator)
Graduated from Tohoku University with a degree in Literature, and after working for a PR company in editing, writing, and advertising production, founded MANN Inc. Joined the Leave a Nest Group in 2021, and changed the company name to Leave a Nest NORMS Inc. in 2025. In anticipation of an era in which society's values are shifting from economic growth to problem solving, he has been developing new projects for major business corporations and branding business for small, medium, and venture companies under the mission of "creating organizational norms and accelerating the growth of global contribution-oriented companies. He is also working on the verbalization of unique concepts in the Leave a Nest Group through book editing of "The New Era of Knowledge Manufacturing" by Yukihiro Maru.

Outline of the event

■Date: March 27, 2026 (Friday) 10:00-18:00
Location: Tokyo Metropolitan Industrial Trade Center Hamamatsucho Building 5F Exhibition Room (Tokyo Port City Takeshiba, 1-7-1 Kaigan, Minato-ku, Tokyo)
■ Website:https://km.lne.st/

We are now accepting advance applications for booths.
certainlythis way (direction close to the speaker or towards the speaker)for more information.

For inquiries regarding this matter, please contact
Liberace Corporation Contact: Uchida
Tel: 03-5227-4198
Mail: [email protected]