National Knowledge Manufacturing Conference 2025] Key Note Session: "Monozukuri Strategy and IP Strategy Essential for Social Implementation" will be held.

Lifeness Co., Ltd. (Headquarters: Shinjuku Ward, Tokyo; Representative Director and Group CEO: Yukihiro Maru) will host the National Knowledge-Based Manufacturing Conference 2025 on Friday, April 18, 2025. The keynote session will be titled “Manufacturing and Intellectual Property Strategies Essential for Social Implementation" (Session Partner:KOBASHI ROBOTICS, Inc.) will be held.

For startups and SMEs in the deep tech field, product development and IP strategy need to be two wheels of growth. In this session, Mr. Tezuka of KOBASHI ROBOTICS, which provides manufacturing support to startups and medium-sized companies, and Mr. Maruyama of Uchida Samejima Law Office, a law firm that provides IP strategy support to startups, will discuss the importance of utilizing resources according to each phase of the product development process and how to deal with challenges that cannot be overcome by limited in-house human resources alone, under the theme of "Manufacturing Strategy and IP Strategy. The importance of utilizing resources according to each phase and measures to deal with challenges that cannot be overcome by limited in-house human resources alone will be discussed. In particular, we will discuss the use of outside knowledge and partnerships, and how both should be strategically positioned from a management perspective, with specific examples.

speaker

Mr. Yusuke Tezuka, COO of KOBASHI ROBOTICS, Inc.
He gained extensive experience across a wide range of fields—including manufacturing, production engineering, procurement, customs clearance, factory management, and ERP migration—at two manufacturing companies. Afterward, he deepened and systematized his knowledge and experience as a consultant specializing in the manufacturing industry, and joined Rakusuru, Inc. in September 2016. He was responsible for managing relationships with printing partners and served as General Manager of the SCM Department and General Manager of the Printing Business Division. Starting in 2019, he oversaw media buying for the company’s TV Commercial Division (now Novacell, Inc.) and was involved in launching new businesses as General Manager of the SaaS Business Division and General Manager of the Corporate Planning Division, driving initiatives such as a partnership with ADK Marketing Solutions, Inc. In December 2021, seeking a new challenge in the manufacturing sector, he joined KOBASHI ROBOTICS Co., Ltd., which supports hardware startups. In July 2022, he was appointed Executive Officer and COO of the company. Concurrently, he serves as Executive Officer and General Manager of the Procurement Department at Kobashi Industries Co., Ltd.

Uchida & Samejima Law Firm: Masayuki Maruyama, Attorney at Law & Patent Attorney
He passed the Patent Attorney Examination while still a student and, after graduation, worked at a patent firm handling domestic and international patent prosecution. He passed the Bar Examination in 2014 and was admitted to the Tokyo Bar Association in December 2015 (68th intake). Since January 2016, at Uchida & Samejima Law Firm, he has been handling intellectual property disputes, including large-scale patent litigation, while also providing intellectual property and legal support to technology-based startups.

Shuhei Tsukada, Executive Officer, Ribane Co., Ltd. (Moderator)
He completed the Ph.D. program in Applied Life Sciences at the Graduate School of Agricultural and Life Sciences, The University of Tokyo, and holds a Ph.D. in Agricultural Sciences. He has been involved in the management of Ribane since its early days in 2003. After gaining practical experience through hands-on workshops and various writing projects, he launched initiatives focused on the development and adoption of cutting-edge technologies in the agricultural sector, as well as the establishment of regional startup ecosystems. He is committed to a hands-on approach to technology and business development through collaboration with major and mid-sized companies, startups, and researchers.

Tickets are now on sale

If you are interested in the realization of the knowledge-based manufacturing industry, please be sure to attend.

Overview

Date and Time: Friday, April 18, 2024

Venue: Tokyo Metropolitan Industrial Trade Center, Hamamatsucho Building, 4th Floor, Exhibition Hall (Tokyo Port City Takeshiba, 1-7-1 Kaigan, Minato-ku, Tokyo)